NVMe not shown in Windows installation setup

I've ordered a Samsung 960 EVO 250GB NVMe drive for my system to use it as boot drive, since my old Windows installation broke after crashing. Now when I boot it up, I get into a recovery menu of some sort. There I have the option to reinstall Windows, but it doesn't have enough space for that left on the drive, so I got the NVMe drive instead of my plan to get a new videocard. And now that it arrived I have plugged it into my motherboard.

I bought a license key for a brand new Windows 10...

NVMe not shown in Windows installation setup