SSD won't format

Hi,

The company I work for lost the BitLocker key for a few of their laptops and a recent Windows update somehow prevented Windows from booting correctly (infinite boot animation, like this). When it does occasionally boot it asks for the BitLocker key.

We have resigned ourselves to the fact that we have lost all data on the SSD then, so have attempted multiple times to reformat the drive. If I do it with Windows 10 install USB...

SSD won't format